New Journey, New Opportunities: Top Experts Unveil New Models for the Transformation and Development of the Livestock Industry in 2020

2019-11-28


On December 27th, the "Innovation,Transformation, Development 2020 Livestock Industry Development Forum,"hosted by the Guangdong Provincial Society of Animal Science and VeterinaryMedicine in conjunction with the Dahuanong Division of Wens Food Group Co.,Ltd. (hereinafter referred to as "Wens Dahuanong"), was grandly heldin Dongguan, known as the foremost among the four little tigers of Guangdong.Nearly 300 experts and partners from all over the country gathered to discussthe trends and development models of modern and future agriculture.

Atthe conference site

How will China's agriculture develop inthe future, and how will the industry transform and upgrade? Let's see whatthese experts have to say.

Presidentof the Dahuanong Division of Wens Food Group Co., Ltd., Chen Ruiai

In 2019, the poultry industry faced bothopportunities and challenges, and the pig farming industry entered a period ofincreased capacity and breeding. The livestock industry is developing rapidly,and the state has recently introduced various policies to promote thedevelopment of the livestock industry. When delivering a speech, President ChenRuiai of the Dahuanong Division of Wens Food Group Co., Ltd., said that thelivestock industry has now entered a period of rapid development oftechnological iteration. With the improvement of the national consumption leveland the higher demand for quality of life, this has also brought new challengesand opportunities for the livestock industry. How to achieve green andecological health development is a topic that needs to be discussedcollectively. Enterprises also need to transform and upgrade to provide strongsupport for the livestock industry, and develop our country from a majorbreeding country into a strong livestock industry country.

CommitteeMember and Researcher of the Academic Committee of the Rural Research Instituteof Tsinghua University, Fangyan


Fangyan, a committee member and researcherof the Academic Committee of the Rural Research Institute of TsinghuaUniversity, stated at the meeting that during the rapid development of China'sagriculture, there are still many issues. She expressed that agriculturaldevelopment needs to be green and healthy, and it is necessary to implement thenew development concepts of innovation, coordination, green, openness, andsharing. Under various pressures, Chinese agriculture must ensure the quantitywhile transforming and upgrading from increasing production to improvingquality.

Deanand Professor of the School of Economic Management at South China AgriculturalUniversity, Luo Biliang

There are two major trends in agriculturaldevelopment: digitalization and changing demand, said Luo Biliang, Dean andProfessor of the School of Economic Management at South China AgriculturalUniversity. Traditional technologies will not keep up with the changes of thetimes and will not be able to solve practical problems. Modern agriculturaltechnology is evolving from traditional agriculture and industrial agriculturetowards intelligent agriculture. Agriculture will become an industry clusterwith high employment barriers. The future model of agricultural development isto study how small farmers can effectively connect with modern agriculture. LuoBiliang introduced that according to China's national conditions, agriculturemay take a new path—service-oriented agriculture.

JiangsuJinghai Poultry Industry Group Co., Ltd. General Manager Wang Hongsheng

Wang Hongsheng, General Manager of JiangsuJinghai Poultry Industry Group Co., Ltd., introduced the development history ofJinghai Poultry, the current bottlenecks in the industry's development, and howthe poultry industry can transform and upgrade. Wang Hongsheng said that thereare four bottlenecks in the development of animal husbandry at present: tightland resources, environmental protection pressure, market risks, and a shortageof young talent. Wang Hongsheng pointed out that under the new situation, thetransformation and upgrading of the industry should carry out"refined" management, be brave in technological innovation, buildefficient breeding, pay attention to digital agriculture, and achieve win-winthrough strong alliances and complementary advantages of capital operations.

Professorof China Agricultural University, Fu Wenge

How to understand agriculture and what willthe future of agriculture be like? Professor Fu Wenge of China AgriculturalUniversity introduced the agricultural production situations in Japan, theUnited States, and Italy. He pointed out that compared with the agriculturalinstitutions and jurisdiction of governments among various countries, thejurisdiction of China's Ministry of Agriculture and Rural Affairs still needsto be expanded. The extension of agricultural value and the extension of theindustry chain are the future trends, and he believes that the development ofagriculture should be re-examined and rethought. For the transformation anddevelopment of enterprises, it is essential to catch up before the "secondcurve." Fu Wenge said that the key to the second curve in agriculture liesin the opportunities brought about by consumption upgrading, the mobileinternet, and the transformation and upgrading of the industry.

DeputyChairman of Guangdong Provincial Society of Animal Science and VeterinaryMedicine, Xu Zhihong

When delivering a report titled"Construction and Application of Animal Disease Intelligent DiagnosisPlatform," Deputy Chairman Xu Zhihong of the Guangdong Provincial Societyof Animal Science and Veterinary Medicine stated that Guangdong Province is amajor province for breeding and circulation, and the prevention and control ofanimal diseases are challenging, making monitoring and diagnostic servicesurgently needed. With the rapid development and integration of biotechnologyand information technology, the establishment of an intelligent diagnosisplatform for animal diseases has been achieved. This is done by developingmulti-parameter information sensing devices for livestock and poultry, datamonitoring and terminal equipment, constructing databases for importantdiseases and emerging diseases, predictive forecasting technology models, anddeveloping intelligent collection technologies for important diseaseinformation, which solves the "bottleneck" problem in animal diseasemonitoring.

VicePresident of Shenzhen Southern Strategy Marketing Management Consulting Co.,Ltd., Ning Lixin

Vice President Ning Lixin of ShenzhenSouthern Strategy Marketing Management Consulting Co., Ltd. delivered a keynotespeech report titled "Huawei's Transformation" to the attendees. Heintroduced the development and reform process of Huawei, bringing new thoughtsand perspectives to the participants present.

RoundtableForum Exchange

The conference also invited representativesfrom research institutes, breeding companies, service providers, and others toengage in in-depth discussions on the current situation. The convergence andcollision of ideas from different directions and fields brought a splendidacademic feast to the attendees.

Why was the 2020 Livestock IndustryDevelopment Forum held in Dongguan?

It is reported that Wens Dahuanong holds acustomer appreciation event every year. This time, Wens Dahuanong, inconjunction with the Guangdong Provincial Society of Animal Science andVeterinary Medicine, organized the "Innovation, Transformation,Development" 2020 Livestock Industry Development Forum and chose Dongguanas the venue, which carries profound significance.

Currently, the country and Guangdong arefully promoting the construction of the Guangdong-Hong Kong-Macao Greater BayArea, and Dongguan has much to offer in terms of promoting the construction ofinnovative technology enterprises and intelligent manufacturing, which thelivestock industry can learn from. After the conclusion of this conference,Wens Dahuanong, in collaboration with the Guangdong Provincial Society ofAnimal Science and Veterinary Medicine, will arrange for participants to visitand exchange experiences with modern intelligent manufacturing enterprises inthe Songshan Lake Science and Technology Industrial Park. It is hoped that thiswill provide some assistance for the livestock industry to achieve efficient,high-quality, ecologically safe, and intelligent development, and jointlypromote the integration of the livestock industry into the ranks ofhigh-quality and innovative development.

Atthe conference site


Currently, the entire livestock industry israpidly iterating and updating. New policies and laws and regulations aredemanding, and the industry needs to correctly interpret policies and graspmarket trends in a timely manner. Only by adjusting development directionsaccording to the overall environment and background can the industry keep upwith the fast pace of development, create more benefits, and avoid being leftbehind by the times and the industry. Wens Dahuanong has taken this opportunityto build a communication platform for customers, guiding them on the path ofdevelopment and transformation.

GeneralManager of Wens Food Group Dahuanong Division, Wang Amin


Wang Amin, General Manager of Wens FoodGroup Dahuanong Division, said in an interview with reporters that theconference invited professors from China Agricultural University and members ofthe Academic Committee of the Rural Research Institute of Tsinghua Universityto deeply analyze and interpret the current status and trends of agriculturaldevelopment, helping customers to transform and upgrade, seize newopportunities in 2020, and master methods to deal with challenges.

Facing Market Changes, DahuanongContinues to Deepen Animal Health Products

In 2020, the livestock industry hasundergone many changes, such as reducing and limiting the use of antibiotics,the implementation of the new GMP (Good Manufacturing Practice), and changes inthe management methods for veterinary biological products. These changes arealways affecting the hearts of people in the livestock industry. In the face ofsuch major changes in the overall situation and environment, what adjustmentswill Wens Dahuanong make?

The reporter interviewed Wang Renquan, theChief Operating Officer of the Marketing Center's Marketing Department of DahuanongBiological Company. He said that in 2020, in the face of the environment ofbanning and replacing antibiotics, Wens Dahuanong will increase the researchand promotion of bacterial vaccine product series. Regarding the pig productsection, he said that in the pig reproduction, Wens Dahuanong will strengthenthe research and promotion of pig-related vaccines, and will also pay moreattention to waterfowl and aquatic animal health products!

GroupPhoto of Guest Leaders

GroupPhoto of Participants for Memory


ReporterLi Sheng-hao from Xinmuwang and Xinqinkuang


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